Our Story

Hello all and thank you for visiting Luralu! I am a mother of five young children running this shop from our home in the Pacific Northwest. It began with just a few items until I began self designing for my brand and curating beautiful pieces from makers across America. I search high and low to bring you the best, timeless, and quality collection of baby and toddler wear. Working with other mom’s is inspiring and motivating! This shop has become a therapeutic place for me and I am so grateful for all our wonderful customers.